About us

"The TER project was created to merge the assets of some outstanding rally events in Europe and establish a "Series" to enhance global promotion.

The chosen events must have exceptional characteristics: they should be based in tourist-oriented areas, possess unique features that distinguish them from other championship events, and display an excellent touristic and/or historical background.

In all TER rounds, the "TER RALLY VILLAGE" will enable each event to promote and showcase its location, tourist packages, food, history, and more.

The TER and its locations are promoted through TV coverage in 97% of the world (more than 150 countries), social networks and major web platforms, newspapers, magazines, and other important media outlets.”  TV Coverage

TER is an innovative concept of an international rally series approved by the FIA, offering a perfect blend of sporting events and tourism in unique locations, enabling tailored promotion. The rounds combine exceptional characteristics and distinctive features, all enhanced by dedicated global promotion through TV, social networks, web platforms, newspapers, magazines, and other media.

We are working together with TER event organizers to grow in promotion, sharing the same goals, and we are always open to collaboration with them.

All aspects of TER, including TV production, press, and distribution, are managed within our company.

TER Historic, established in 2019, and TER Series (the world series of TER) launched in 2023, are also promoted alongside TER "Modern." All events in the series are TER events.

• Extensive TV/Web coverage for drivers, teams, events, and commercial partners.
• Excellent promotion opportunities for drivers (TV, web, media, social).
• The Promoter will provide each driver/team entered in TER with 5 minutes of generic video footage from each event, free of charge and without TER rights, featuring only the TER logo and Rally logo in a corner of the screen.
• Free registration, no series entry fee for drivers.
• Free supply of 25-minute TER TV reports to all drivers and/or teams who wish to broadcast TER events in their country (for local or national TV only, no international broadcasting). Each TER event TV report will feature a small TER logo in a corner of the screen.
• All teams and drivers will be welcomed in the amazing locations of TER events.
• Dedicated promotional activities involving drivers during events.
• New for 2024: Tailored sightseeing and TER VIP Tour packages.

We recommend and request that organizers:

• Ensure tourist involvement in the event venue
• Participate in tourism promotion, preferably with a presence at some other TER events
• Participate in the TER Rally Village
• Take part in promotional side events organized at TER events

We organize promotional events during each rally to promote the event, location, drivers, and teams across TV, web, and social media platforms, extending beyond motorsport to reach a wider audience.

Local administrations, drivers, and organizers are very pleased to participate in these events for their promotion.

Some examples include:

- http://www.terseries.com/en/media/video/64/drivers-quot-hot-quot-for-cooking-event-before-the-start-of-tour-european-rally-transilvania-rally-2017
- http://www.terseries.com/en/media/video/74/drivers-in-action-for-tour-european-rally-cooking-event-at-ypres-rally-2017
- http://www.terseries.com/en/media/video/114/drivers-in-action-for-ter-cooking-event-at-rallye-du-valais-2017
- http://www.terseries.com/en/media/video/90/tour-european-rally-rali-vinho-da-madeira-2017-ter-event

Some Examples of TER 25 min. TV report:
- 2021 TER Round 1: https://terseries.com/en/media/video/258/2021-ter-tour-european-rally-rallye-du-chablais-tv-report
- https://terseries.com/en/media/video/98/ter-tour-european-rally-rali-vinho-da-madeira-2017-tv-magazine
- https://terseries.com/en/media/video/244/ter-promo-event-2021-arctic-lapland-rally-tv-report
- https://terseries.com/en/media/video/212/2019-ter-tour-european-rally-rallye-international-du-valais-tv-report

TER TV Reports and Highlights from 2016

- 646 drivers have registered for the Tour European Rally 2016, 2017, 2018, 2019, 2020, 2021, 2022 and 2023.

- Registered drivers come from 31 countries: Argentina, Austria, Belgium, Bulgaria, Czech Republic, Denmark, France, Germany, Greece, Hungary, Japan, Ireland, Italy, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, South Korea, San Marino, Spain, Sweden, Switzerland, Turkey, UAE, UK, Ukraina and USA.

- 2 Official Teams registered in Tour European Rally: Hyundai Motorsport and Toyota Motorsport GmBh.

- Main Top Drivers have registered in TER: Sebastien Loeb, Hayden Paddon, Giandomenico Basso, Romain Dumas, Luca Rossetti, Andreas Mikkelsen, Nil Solans, Bryan Bouffier, Paolo Andreucci, Bernd Casier, Mads Ostberg, Ole Christian Veibi, Stephane Lefebvre, Andrea Crugnola, Jaroslav Orsak, Pieter Tsojen, Olivier Burri, Yoann Bonato, Umberto Scandola, Eric Camilli.

• 5  Giandomenico Basso (ITA) 2017 and 2018 Champion
• 3  Hayden Paddon (NZL) 2022 Champion
• 3  Yoann Bonato (FRA)
• 3  Simone Tempestini (ROU) 2016 Champion
• 2  Osyan Pryce (GBR) 2023 Champion
• 2  Sébastien Bedoret (BEL)
• 2  Paolo Andreucci (ITA)
• 2  Pepe Lopez (ESP)
• 2  Andrea Crugnola (ITA)
• 2  Alexandre Camacho (PRT)
• 2  Ivan Ares (ESP)
• 1  Bernd Casier (BEL)
• 1  Bryan Bouffier (FRA)
• 1  Sébastien Loeb (FRA)
• 1  Erik Camilli (FRA)
• 1  Jaroslav Orsak (CZE)
• 1  Jose Pedro Fontes (PRT)
• 1  Hermann Neubauer (AUT)
• 1  Sebastien Carron (CHE)
• 1  Alberto Battistolli (ITA)
• 1  Syvain Michel (FRA)
• 1  Olivier Burri (CHE)
• 1  Mike Coppens (CHE)
• 1  Vincent Verschueren (BEL)
• 1  Jonathan Michellod (CHE)
• 1  Jonathan Hirschi (CHE)
• 1  Alejandro Cachon (ESP)
• 1  Nicolás Cabanes (ESP)
• 1  Rachele Somaschini (ITA)

• 2 Hayden Paddon (NZL) 2023 Champion 
• 1 Osyan Pryce (GBR)
• 1 Yoann Bonato (FRA)
• 1 Diego Ruiloba (ESP)
• 1 Stuart Maloney (BRB)

 
2024 TER Brochure